paule ka: spring summer 2012





Dreaming of a sixties vacation, à la Paule Ka’s spring/summer 2012 campaign. Starring Jessica Stam and shot by Venetia Scott, this is the third episode in a series of retro inspired campaigns following the travels of the Paule Ka woman. The spring/summer 2011 campaign starring Guinevere van Seenus started the journey in Palm Springs while the autum/winter campaign featuring Eniko Mihalik took us to The Carlyle Hotel in New York. This season sees her jetting off to Acapulco and the Hotel Boca Chica. I quite like this form of continuity and storytelling in a campaign as it somewhat reinforces the designer’s aesthetic and vision for the brand.

16 thoughts on “paule ka: spring summer 2012

  1. I quite like clothes with a narrative too. There's nothing more boring than vacuous editorials. I like photographers that tell me a story with fashion. And I'm digging the 60s vibe here.

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