The Chloé eau de parfum has to be one of my favourite fragrances, so imagine my excitement when I spotted this campaign for their new L’eau de Chloé fragrance. These are just a few stills from the inspiration film for the campaign, directed by Mario Sorrenti. Can you say sun-drenched summer daydream? While whimsical images of girls frolicking in fields is nothing new, it’s a steadfast favourite and a firm seller. I also like the accompanying track to the teaser film which is a Lissy Trullie cover of Hot Chip’s ‘Ready For The Floor’. I haven’t even tried this fragrance out yet but the campaign has already won me over. L’eau de Chloé: 1, Soph: 0.
Images via: fashiongonerogue
This is gorgeous & so playful.
I love their bohemian touch, that makes all the difference. Chloé is really one of my favourite brands!
FASHION SUICIDES!
i'm so happy, thanks for posting this!
I looove that cover! It's so great.
Oh, so pretty! Very Sofia Coppola-sque, I think! Chloé is one of my favourite fragrances too, which I only wear on special occasions and I'm so eager to try this new edition out. Such beautiful imagery.
i really gotta check this out. everything is SO beautiful. ugh.
@Tenneil: It is quite Sofia hey? although I think the print campaign was shot by Camilla Akrans – there's no shortage of talent, that's for sure!
Oh so dreamy. x hivennn
Very pretty photos!
http://missbbobochic.blogspot.com/
wow, these stills are so beautiful! they definitely make me excited for summer 🙂 x
The Chloé eau de parfum has to be one of my favourite fragrances, so imagine my excitement when I spotted this campaign for their new L'eau … aeaudeparfum.blogspot.de